Over-the-top (OTT) software development focuses on building applications and platforms that deliver video, audio, and other media content over the internet, bypassing traditional cable and satellite distribution. This involves developing robust backend systems for content management, user authentication, and payment processing, as well as frontend applications for seamless user experiences across multiple devices, including smart TVs, mobile apps, and web browsers. Key technologies in OTT development include cloud-based streaming solutions, content delivery networks (CDNs), adaptive bitrate streaming, and digital rights management (DRM) to ensure smooth playback and secure content distribution.