With the discovery of the power of social media, the sphere of internet has taken on a new dimension, spelling out so many advantages for businesses around the world. Social media marketing, although a recent phenomenon has gained much popularity as an economical way of spreading your business network across the world.
Social Media Optimization (SMO) content refers to the type of content created and strategically shared on social media platforms to enhance a brand’s online presence, maximize engagement, and drive traffic to a website by tailoring content to each platform, utilizing relevant keywords, and encouraging sharing through visually appealing formats and calls-to-action, essentially acting like “SEO for social media.